There is a big difference between an “app idea” and an “app startup”. At StartupApp, we don’t just develop apps, we help entrepreneurs learn how to start a startup the right way. We help them build successful mobile app startups that have the potential to scale widely. It isn’t just about launching an app, our experts know how to start a startup - profitable software businesses that serve users with real and effective solutions. We build app startups using Lean Startup methodology, and specifically, by following this process:
DEVELOP A MINIMAL VIABLE PRODUCT
The most important step to starting a startup is to get your solution out there to consumers. Although many new app entrepreneurs plan to launch a full-fledged software from the beginning, this is not the best recommended strategy. Instead, when successful teams start startups, they launch a minimal viable product to validate the demand for their solution, and then iterate over and over to continuously learn more about their customers.
StartupApp works with app startups to define their MVP strategy. We know how to begin a startup company properly - defining what assumptions need to be prioritized and developing it to launch readiness within a matter of weeks.
MARKET THE APP TO ACQUIRE USERS
Once a minimal viable product is launched, startups need to get customers to it. Find out where your customers are and look at how competitors are reaching them. Send users to your app in small groups where their behavior can be measured.
Even if you launch a great app, if you don’t know how to create and implement a strong marketing strategy, you’ll never get users. We work with app startups to help them identify the right marketing strategies to drive targeted traffic to their mobile applications. We know how to start a startup company, from development and funding to marketing and beyond.
GATHER, MEASURE AND ANALYZE DATA
Your MVP should be setup to collect specific data that will either prove or disprove your assumption. Specific metrics should be identified to help entrepreneurs decide whether user behavior suggests that the startup stay on the same path, or whether a pivot is necessary to better capture the market.
You don’t have to found a startup blindly. We have transformed dozens of startup ideas into effective MVPs. We know how to launch them and how to test them. As your app partner, we can help you set up the right tools to measure user behavior on your app, and help you analyze that data to determine how to make your app startup truly succeed.
CREATE A BUSINESS PLAN AND PITCH DECK
Once assumptions have been validated and you have proven that your startup is on the right path, the next step is to starting a startup is to build your investor kit - including your strategic business plan and a pitch deck. These items should be informative, well-developed, and should explain exactly how your team will move your app startup to success.
When it comes to building a startup, securing the right partners (including funding partners) is critical - but most entrepreneurs are stuck wondering, “how do I write a startup business plan?” Our business plan writers have created hundreds of business plans and pitch decks for app startups around the world; helping to raise millions in seed funding.
What is required for a startup business to scale? Investors. Building investor relationships is essential to securing the funds you need to push your validated MVP to a mass market. With an investor-ready business plan and a solid pitch deck design, you will have everything you need to prove to investors why your startup is worth their investment.
It’s much easier to start a startup when you have the right partners on your side. Our pitch consultants and coaches know how to create a startup and can work with you to develop an ideal pitch to maximize your chances of impressing angels and VCs.
BUILD, MEASURE, LEARN
Even if you know how to start up an app business, that doesn’t mean you know how to keep your solution relevant. The mobile app industry is extremely competitive and successful app startups must continue to provide users with the features and functions that they need to solve their challenges.
We focus not only on making apps, but helping our clients learn what it takes to make a startup succeed. Through our experience, we know how to implement the right systems to help entrepreneurs identify what features are most important to their users - so that they can streamline the development process and offer users the solution they really want.